Business Strategy and the Kingspan PLC Group Case Study

Business Strategy and the Kingspan PLC Group - Case Study Example According to this view strategy wraps around trading formulas into an acceptable systems where all or part of the firm's investment portfolio are integrated. This view is governed by rules that do not deviate, based on anything other than market action and it eliminates emotions bias because the systems operate within the parameters known by the trader or an investment firm. The proponents of this view argue it in two ways: firstly where a trader only needs to trade at the beginning and at the end to ensure the payoff and secondly it is applied between the start and the maturity of the derivative where a trader needs to trade more than once to ensure the payoff at maturity. 1 It relies on the collection of economic data which consists of measurable values of prices and changes in prices, for measurable commodities for example the cost of a particular commodity and how much of it is being used, the relationship between the general level of prices and the general level of employment this including the observable forms of economic activities such as money, consumption, preferences, buying, selling and prices. A strategy can also be viewed as a planning process that can allow an organization to concentrate its resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage, serving as a fundamental underpinning of marketing plans designed to reach an organizations marketing goals, policies and action tactics into a cohesive whole. This view may take the form of market dominance where organizations are classified based on the market share or dominance of organization for example, a market leader, a market challenger and a market follower. It may also take the form of the dimensions of the strategic scope relating to the market penetration and strategic strength of the competing firms, where by competitive advantage such as cost leadership, product differentiation and market segmentation can be achieved. 2It also takes the form of dealing with the firm's rate of new product development and business model innovation. It also describes how the firm sh ould grow which is normally done by horizontal integration, vertical integration, diversification or intensification. Another view of a strategy is a process of specifying an organization's visions, initiatives and processes in order to deploy their online assets including: websites, digital audio and video content, rich internet applications, community groups, banner advertisements in a manner that maximizes the business benefits they provide to the organization. This plan is normally presented in three ways:-identifying key opportunities or challenges in a business where online assets can provide a solution:-identifying the unmet needs and goals of the customers that align with key business opportunities and lastly developing a vision on how the assets will fulfil the business and customer needs, goals, opportunities and challenges. The other view of strategy is concerned with geographic direction of state's foreign policy. This describes a foreign policy thrust