Marketing Strategy by Mercedes-Benz Assignment Example | Topics and Well Written Essays - 3750 words

Marketing Strategy by Mercedes-Benz - Assignment Example It is evidently clear from the discussion that Mercedes-Benz is a famous German Brand of automobiles, created by the merger between Daimler-Motoren-Gesellschaft (DMG) and Benz & Cie. in 1926. This event marked the birth of a new car brand to hold on to the tradition of the two oldest car manufacturers in the world and also to ensure a successful future for both the companies. The trademark of Mercedes-Benz represents the value of innovation, quality, awareness of tradition and performance. The enterprise is headquartered in Stuttgart, Germany. The enterprise focuses on the manufacturing of luxury vehicles, trucks, passenger vehicles, and buses. The Mercedes-AMG has been awarded the ‘Engine of the Year Awards 2015† which demonstrates the company’s expertise in the development and production of high-performance engines. Mercedes-Benz won at the â€Å"World Car Awards† awards in 2015 for three consecutive times whereas the Mercedes-Benz C-Class won the â€Å"W orld Car of the Year 2015 Award†. This represents the tremendous popularity of the brand among its consumers. The government of Germany highly stable which facilitates the business environment of the nation. Germany’s recent coalition government is in the process of altering the successful reforms in well-meaning labor market measures, but this may affect the future investment in the German automobile sector. It is a high wage country with respect to the automobile industry. The government’s energy policy also affects the other industries which act as suppliers to the automobile industry such as the metal industry. The government also needs to design a sound educational policy as Germany is dependent on its human capital due to the lack of natural resources. However, the German government also takes steps to boost the automobile industry such as providing financial assistance including measures like loan guarantees and tax reliefs.

How can Human Resources protect an organization from the risks and Essay

How can Human Resources protect an organization from the risks and liabilities associated with HR Technology and Digital Communications - Essay Example Human resource management is a company’s first contact point with its employees because it is the arm of the company that recruits and as such it is in a good position to train them on how to use its technology and digital communications responsibly. User training is important in protecting organizations from the risks and liabilities associated with human resource management technology and digital communications because many of these risks arise from their inappropriate use (Baldwin, 2010). The human resource department should train employees on the organization’s acceptable-use policy for its digital machines and software applications. Important areas that this training can touch on include proper use of the email system, password administration guidelines, login requirements and desktop security. Some of the training activities that can help protect against risks and liabilities associated with human resource management technology and digital communications can include sensitizing employees about policy changes, in-person seminars and web-based courses. Requiring employees to sign a security awareness agreement at the end of every training session enhances employees’ adherence to policies on human resource technology and digital communications security policies (Kerr et. al., 2011). The human resource department should adopt mechanism that can help detect user violations of responsible and acceptable use of human resource technology and digital communications which can bring risks and predispose the organization to liabilities. Timely detection of such violations enables timely mitigation of risks and the management of the things that damage a company’s reputation and brand. The human resource department should require auditors to assess for the effectiveness and adequacy of IT security policies and procedures to protect against risks and

Reading Books Essay Example | Topics and Well Written Essays - 500 words

Reading Books - Essay Example se is recommended because reading books to others has positive effects on children’s academic performance, books are a permanent and ever-lasting source of information, and reading books spurs imagination and creativity in the reader. One of the benefits of reading books is that when they are read to the infants, their communication skills are developed and their concepts of emotions, shapes, and colors are improved. The Organization for Economic Co-operation and Development (OECD) research found out that children whose parents read with the children frequently during their first school year have long-lasting positive effects on their reading abilities (â€Å"Reading to children†). â€Å"What kinds of investments should we be making to help these kids get ahead?...The results of this study indicate that getting some books into their homes is an inexpensive way that we can help these children succeed† (Evans cited in â€Å"Resources, Reports and†). One factor that provides books with an edge over other sources of information is their permanence. Books, once written, become permanent. They are not websites or blogs that keep changing or modifying or even inaccessible with the passage of time. This is why â€Å"selecting books to support readers’ abilities benefits teachers and children alike so long as teachers make decisions within and beyond leveled books based upon their understanding of students’ interests and capabilities† (Szymusiak, Sibberson, and Koch 11). Many people in the present age consider television a more interacting, engaging, and informative source as compared to reading books, though this is not entirely and always true. On one hand, television provides the audience with a colorful motion picture; on the other hand, books make the readers think imaginatively since they have to assume the looks of characters, the background, and the specific details of the story like the characters’ homes and other places. Another very important benefit of

RISK MANAGMENT FOR DIFFERENT CASES Case Study Example | Topics and Well Written Essays - 1000 words

RISK MANAGMENT FOR DIFFERENT CASES - Case Study Example Discussion Distinctive feature with Dubai’s palm islands is that unlike the development and construction of such other islands in the world where metal as well as concrete are applied, this island’s construction wholly adopts natural materials (Butler, 2005). This therefore represented the main challenge while designing the artificial island and collaborative efforts by ‘’construction contractors and engineering scientists’ were involved for the exercise. Major risk was however the way to sustain the sand island after reclamation taking into consideration the exposure to tides as well as waves and rising sea level as influenced by global warming (â€Å"Palm Islands, Dubai - Compression of the Soil† 2013). Nevertheless, the construction of a crescent water-break structure has the capacity of protecting the island from the adverse effects of such waves and tidal rises. Precaution is however taken by the scientists who constructed the breakwater crescent because the destruction of the crescent has a direct implication of destruction of the island. This therefore presents the main challenge. Among other lessons learnt from this construction is that the islands are artificial and made of natural materials without such materials as concrete and metal. Besides, the island’s construction suffered time constraint and was scheduled to last only three years, a challenge that the contractors were to succeed in. the construction of the crescent faced a major challenge of poor water circulation which they sought to address through two openings through which tidal water would replenish the fronds water supply and control stagnation. Another challenge is that the sand used is loose and uncompacted which presents the main threat to the welfare of the island. Liquefaction is therefore seen to have a high potential of occurring in the event that an earthquake occurs, which would have adverse outcomes to the islands (‘MESSINA p roject’, 2005). The precautions in this construction process were inevitable as the design was intended to support over a million people upon completion (‘Island life’, nd). Erosion along the beach posed another major problem with the palm island where unlike with natural beaches, the artificial beach would fail to replenish sand washed always by water, as would be a natural course with the natural beaches (Choomchaiyo, 2009). The analysis of this project presents some basic risks, which pose a threat to the successful completion of the project as designed. Financial resources were paramount with the project requiring continued adjustment longitudinal researches. The controversy around the matching of the financial as well as resultant social benefits from the project and the costs incurred poses a major challenge to determine. Besides, misrepresentations and miscalculations while planning for the project has adverse effects in costs incurred by the public over t he project. Other risks associated with the project are costs risks (such as maintenance, construction as well as operation of the island), demand risks (forecasting revenue returns to be earned), future financial market performance as well as political risks. Moreover, such a mega project has the capacity of fragmenting social as well as physical coherence in the island (Darmaki, 2008). The palm project

Water Quality Research Paper Example | Topics and Well Written Essays - 1000 words

Water Quality - Research Paper Example Different bodies set the standards for basing water quality measurements. The primary purpose for setting standards is protection of aquatic and human life. Standards The concerned organizations set different standards according to the varying uses of water (WHO 1). Environmental factors affect natural water bodies and environmental specialists work to identify sources of contamination. Many people usually associate the term â€Å"water quality† with contamination. Water quality, as a topic under discussion, is a complex subject since water cannot be separated from the ecology. The chief cause of water pollution on the globe is its use in industrial and commercial sectors of the economy. Untreated wastes from industries pose a significant threat to aquatic, as well as human life. Runoff water from agricultural activities also contaminates water. Parameters As stated earlier, standards for measuring water quality are set accordingly as uses of water vary. The intended use of wa ter, therefore, sets parameters for water quality. There is a focus on water treated for use in industries, by human beings or in the environment. Contaminants in untreated water intended for human use comprise of organic contaminants (chemical contaminants from industrial and petroleum use), inorganic contaminants (salts and metals), and microorganisms (bacteria and viruses). Water quality depends on bio network or ecology, as well as human uses of water. For example, water may be used to dispose sewage or industrial waste thereby affecting its quality (Kaul and Gautam 4). The United States Environmental Protection Agency (EPA), established in 1970s, has set two types of standards to limit contaminants in tab water. These standards are primary, which regulate substances that are likely to harm health of people, and secondary. Secondary standards dwell on the qualities that have an effect on odor, appearance and taste. Drinking water may have low levels of contaminants which may not necessarily pose a threat to health. Municipal water systems in urban areas use water purification technology to treat water from the source before distributing for human use. The terms â€Å"hard† and â€Å"soft† water describe types of water needed for industrial or domestic use. Hard water contains minerals, for example, magnesium and calcium, which hamper effective washing abilities of soap. Soft water, on the other hand, does not have minerals and people prefer it for washing. Soft water is not healthy for human consumption since it lacks minerals needed by the body. Therefore, softening of hard water for human use is not advisable. Environmental water quality touches on surface water in oceans, rivers and lakes. The quality standards for such water vary due to flora and fauna, ecological conditions and intended human use (â€Å"Water quality targets online† 10). Toxic substances in water, needed for fishing, irrigation and industrial use, present risk to health. Plants irrigated with such water absorb toxins which get passed on along the chain as animals consume them. Toxins also have adverse effects on aquatic life. Water quality regulations set standards for protection of water, and establish provisions to guard against water contamination. Environmental scientists strive to preserve flora and fauna and focus on preservation of endangered kind and the health of people. Water quality sampling and testing There are numerous water quality indicators which shows that water quality as an area under discussion is multifaceted. Water exists in balance with the environment and, hence, experts make precise measurements of water quality on the source. Measurements of temperature, turbidity, conductivity, dissolved gases, and transparency depth (closely related to

Once Were Warriors Essay Example for Free

Once Were Warriors Essay â€Å"Forget the big players in the world; it is the people in the margins of our society whose stories are most compelling. † To what extent do you agree with this statement? Respond to this question with close reference to one or more text(s) you have studied. The Heke family that feature in the ground-breaking New Zealand film from 1994, ‘Once were warriors’ directed by Lee Tamahori are clearly a family living on the margins of society. They live in a state house next to a busy and noisy motorway in South Auckland, New Zealand. Their story is undoubtedly a compelling one: an abusive husband with a love of beer drinking and parties who gains respect from the use of his fists at the local pub; a long-suffering wife who has somehow managed to hold the family together through an obviously tumultuous 18 year marriage; a disillusioned older son who flees the dysfunctional household to join a gang; a pubescent daughter who is the de-facto mother of the family; another son who has gotten in with the wrong crowd and is committing petty theft and two younger children, Polly and Huata. Director Lee Tamahori uses a range of camera and sound techniques, dialogue and compelling themes to teach us about the dangers of excessive alcoholism and moving away from our ancestral connections. Jake ‘the muss’ Heke is a compelling protagonist. After being laid off from his job, he uses his redundancy money to bring home seafood for his family. We are initially positioned to see him as a loving and caring family man, that is until his wife Beth discovers he has been laid off and sees her dreams of buying their own home go out the window. Jake is a man of excuses who sees the dole as being â€Å"only 15 bucks a week less than my wages† and bursts into a tirade of abuse when his wife Beth resists his sexual advances after discovering the truth. Jake also excuses his own propensity for violence when he says, â€Å"Look when I get like that, get out of my way, but you’ve got to get all lippy on me. Sure I’ve a temper, but who hasn’t? † It is apparent that Jake has an inferiority complex dating right back to his courting days of Beth saying â€Å"I was never bloody good enough† and that he descends from a â€Å"long line of slaves† unlike Beth who originates from more upper-class Maori roots. What this highlights is that domestic violence, while inexcusable can often have its origin in insecurities from years beforehand. This is why men in particular need to seek help when they are struggling with issues instead of resorting to excessive bing-drinking to numb emotional pain. Jake’s wife, Beth is also on the margins of society as we see her struggling to raise her family amidst all the physical and verbal abuse around her. Gradually the low angle shots of Beth become more prominent as her courage to stand up to her abusive husband increases as also seen in her dialogue. I won’t have any more of these parties or your bloody ugly mongrel mates coming over. † Tragically, Beth’s surge in power in response to Jake’s failure to take the family to see Boogie in the Boy’s home comes too late, as unbeknownst to her, Uncle Bully has raped her daughter, Grace sending her into a downward spiral which culminates in her suicide. Beth’s cou rage in standing up to Jake and restoring the family without him is compelling. It must have inspired many women across New Zealand and indeed the world to leave behind dysfunctional and violent domestic set-ups. The fabulous low-key lighting and low angle shot of Beth at the end as she calmly informs Jake that ‘from now on I make the decisions for my family’ is inspirational and reminds us of the ‘mana, pride and spirit’ that many Maori have. She finally goes ‘home’ to her Maori ancestral roots as well as literally home to restore her devastated family in the wake of Jake’s departure. Perhaps the most compelling story of hope in the film is that of younger son, Boogie who is ‘sent into welfare’ after the state decides his family can no longer control him after his mother, Beth fails to accompany him to a court hearing (due to suffering a beating and rape at the hands of Jake) as a result of a string of petty crimes. Boogie finally gets the tough love he needs from Maori man, Bennett a distinguished tane who teaches Boogie to use ‘his taiaha on the inside,’ instead of on the outside. Boogie learns that true mana is found by using your mind and developing the inner-strength and resolve to solve problems instead of resorting to violence. Bennett, initially called a ‘black bastard’ by Boogie despite being Maori trains Boogie to reconnect with his maori tikanga and culture which effectively clears up Boogie’s confusion about his Maori identity and that this can be a source of pride. This shows that with the appropriate guidance, initially wayward youth can have a chance to redeem themselves, although this is a job parents and to a lesser extent teachers need to be doing. State foster homes should only be a last resort. In conclusion, ‘Once Were Warriors’ left an indelible mark on the psyche of many New Zealanders with its brutal violence and depiction of problems such as binge-drinking and poverty that previously were swept under the carpet. Only by examining characters on the margins of society can we truly learn how easy it is to get there ourselves if we do not value our families, our education or seek help when we are struggling with issues from our past. The story of the Heke family is a compelling one and a story we would do well to consider seriously.

Business Plan for a java Culture coffee shop

Business Plan for a java Culture coffee shop Coffee Shop: Business Plan Executive Summary The coffee bar based on the java culture is resolute to develop into an essential and daily requirement of the local coffee lovers. It will be a place where one can escape from his daily stressful life schedules and find comfort, friends as well as books, all at a single space. The business plan of java culture coffee bar is purely based on introducing coffee shop for the clients with free cafà © and above all that they will provide free books to their customers so that they can enjoy and relax themselves. The basic idea behind this coffee bar is to serve the best coffee of that area where the coffee will be admired with the pastries. The company is planning to start this project on a 1000 square foot land which will be best suited for a coffee shop situated in the central Noida. The company believes in the welfare of the society and accomplishes it by supporting charity and income of the people belonging to rural areas by adopting fair trade. The company has also planned to support those farmers by using their coffee in the coffee bar who cultivates the coffee by adopting sustainable manufacture, fair trade and organic products. (Bplans) Table of Contents 1. Introduction 2. Company Description 3. Market Analysis 4. Organization and Management 5. Service or Product Line 6. Marketing and Sales 7. Funding Request 8. Financial Projection 9. References Introduction Purpose: For the operations of the initial year, the main objectives of the Java culture coffee shop are discussed below: The main purpose of our coffee shop is to gave social and friendly environment to the people. By helping our customer by giving convenient location, good customer service and best quality of coffee for drink. Key to success: The company’s keys to success are discussed below: Our store will offer great quality customer service and a serene environment. A relaxing, upscale interior design. Employee training in order to be at pace with competitive scenario. Gave special discount offer to our regular customer Company Description Java Culture is launching its first business plan in India. It will offer new style of coffee shop in Noida where localities, teenagers and other people feel relaxation in that environment. Variety: No other coffee bars located in that particular location will able to meet up the quality, taste and range of tea, smoothies, coffee drinks, juice, cocoa and other products that Java culture does. Location: Java culture will be located in the main section of Central Noida in the centre of the entertainment and shopping hub of Noida (sector -18). Expansion: This coffee bar is expected to be the first of a chain of the Java culture coffeehouses located in markets that have significant traffic by the store, and main attraction point for the youth. Java culture concept: At one time CONTESSA was the acknowledged quality automobile in India. After that Mercedes-Benz was introduced and then Audi, with its superb product and service approach. Java will be the first Audi of the coffeehouse chain industry, offering a higher quality product andbetter quality service in an exceptional environment. Market Analysis Java culture launches a different coffee shop in growing market segment. Market Segmentation: Javas customer base in Noida is comprised of four target groups. These groups are: Students and Faculty Teenagers Office workers Others Target Market Segment Strategy: Java Culture will provide the relaxing atmosphere for those who generally drink coffee. Our most of the clients will be college students and couples where they can meet and also read books and pass their time without paying any extra amount. Organization and Management Organization: the design of the organizational entity, its structure, vision and mission, and decision making organs. Management: the processes/procedures and systems of the organization that ensure that the organization efficiently uses its available resources to achieve its aims and objectives. Management Team: A full-time manager is appointed to supervise the day round activities. The responsibilities of manager is to administer the staff, developing a marketing strategy, handling the suppliers, fulfilling various other every day managerial duties and organizing inventory. We believe that we have chosen the best suited person for the job. The five key elements necessary for the sustainability of our organization are as follows: Service or Product Line Java Culture will offer the best coffee and maintain high quality which will further attract the customers. It also offers pastries, snacks and sandwiches. The lists will be available in a clearly drafted menu card. Product Description: The organization highly specialized not only in beverages like coffee, tea and juice etc. but also in eatables such as chocolates and snacks. We are not bounding ourselves to specific product but strive to provide customers with many options as wide range of variety under one roof. Services: We provide door step delivery services to the customers. We offer special discounts on any day of the week. We also offer combo deals. We have provided Wi-Fi connectivity. We provide gifts to our regular customer on festive seasons. Marketing and Sales The Organization is focusing on Customer oriented marketing strategy as how to attract new customers and encouraging the existing clients to demand for more. Competitive Edge: Our competitive edge,compared tothe other coffeehouses in Noida includes the following: Asignificantly higher quality, better tasting coffee product. Ourcurrent location can arguably be considered the best in the market. We have various drinks which can be served as a substitute for people who dont drink coffee. These alternatives are tea, shakes, juice and squashes. Our Internet website will include online ordering also. Sales Strategy: Our sales strategy includes: Recruiting dynamic sales force that can know and satisfy customer needs. There are various practices that need to be carried out to offer best of quality. Always indulge in a) reduce customer waiting time, and b) create efficient product ordering Sell coffee, gift baskets on our website Establish coffee service at local businesses Adopting various marketing strategy like discount to key groups, selling cards etc Create an online feedback program Sales Forecast: We are assuming that in first year, our per day customer will be 150 and within a year it will increase by approximately double of the first year. Marketing strategy: Our strategy will be to offer a high quality product andsuperb servicein a superior environment. Launch Marketing: Launch marketing leads to awareness amongst masses, various techniques establish organization’s brand images are as follows: Emails Local Electronic Media Local Print Media Packaging Superior location Funding Request As our sole proprietorship business is on its initial stage and it’s a small scale business, so I will utilize my fix deposits and savings for the business. And can borrow from friends and relatives. For further expansion I will utilize the profits in the long run. Financial Projection The Company is placing itself in market as setback to the risk which is primarily due to liquidity. The company maintains the liquidity as the debt to be cleared at the month end and no credit sale. The Company’s investment structure enables the company to maintain good liquidity. Projected Cash Flow: As the chart of java culture America projects, organization will enjoy good cash flow, this leads to meets debt on as and when basis and not only that, but it will be in a better position to meet future uncertainties. (Source: Java Culture America Cited from BPlans) References Bplans. As retrieved on February 4, 2014, available at, http://www.bplans.com/about_us/ Kotler, P. and Keller, K. L. (2006), â€Å"Marketing Management† (12th ed). Prentice Hall Publications. National resource guide, (2013), (English), As retrieved on February 4, 2014, available at, http://www.sba.gov/about-sba/what_we_do/resource_guides 1