Marketing Strategy by Mercedes-Benz Assignment Example | Topics and Well Written Essays - 3750 words

Marketing Strategy by Mercedes-Benz - Assignment Example It is evidently clear from the discussion that Mercedes-Benz is a famous German Brand of automobiles, created by the merger between Daimler-Motoren-Gesellschaft (DMG) and Benz & Cie. in 1926. This event marked the birth of a new car brand to hold on to the tradition of the two oldest car manufacturers in the world and also to ensure a successful future for both the companies. The trademark of Mercedes-Benz represents the value of innovation, quality, awareness of tradition and performance. The enterprise is headquartered in Stuttgart, Germany. The enterprise focuses on the manufacturing of luxury vehicles, trucks, passenger vehicles, and buses. The Mercedes-AMG has been awarded the ‘Engine of the Year Awards 2015† which demonstrates the company’s expertise in the development and production of high-performance engines. Mercedes-Benz won at the â€Å"World Car Awards† awards in 2015 for three consecutive times whereas the Mercedes-Benz C-Class won the â€Å"W orld Car of the Year 2015 Award†. This represents the tremendous popularity of the brand among its consumers. The government of Germany highly stable which facilitates the business environment of the nation. Germany’s recent coalition government is in the process of altering the successful reforms in well-meaning labor market measures, but this may affect the future investment in the German automobile sector. It is a high wage country with respect to the automobile industry. The government’s energy policy also affects the other industries which act as suppliers to the automobile industry such as the metal industry. The government also needs to design a sound educational policy as Germany is dependent on its human capital due to the lack of natural resources. However, the German government also takes steps to boost the automobile industry such as providing financial assistance including measures like loan guarantees and tax reliefs.