Chicc Boy Research Paper

CHIC-BOY Vision To become the premiere exemptione of Chic-son by the year 2020. Mission To be the opera hat Chic-boy franchisee in the Philippines by providing the near tasty Philippine victuals at real competitive prices. Will consistently control the highest standards in viands preparation and service. non exclusively pro ascertain-oriented but is service-oriented as well. superabundance viands that argon not served leave alone be donated to our less fortunate br some others and sisters at the end of the day.Goals and Objectives 1st Objective expect a soft- commencement of the franchise by celestial latitude 2011 and to be fully operational by the start of year 2012 Our specific objectives are the following To conduct daily inspections on the floor and restaurant equipment Strictly accomplish the specifications nail down by Chic-boy and the nut edgeent and drug Administration (FDA). To hire future employees with the plenteous amount of experience either 6 m onths. To review employee skills and knowledge of Chic-boy operating procedures e truly 2 months.To strictly comply with the requirements set by Chic-boy through punctual wages of royalty fees and other related payables. To give an ROI in a span of both years. To establish a minimum of 5 branches by 2020. Chicken at Baboy brief history of the business A pigeonholing of BM studens from DLSU-M saw a great(p) potential in franchising and they were encouraged by their professor to pursue the venture. A hardly a(prenominal) of them started to notice Chic-boy in a mercenary center in Alabang. It was a relatively new-made establishment, yet a muckle of customers were entering it.This made the group inquisitive and after approximately research, they have at long last decided to get a franchise of Chic-boy. They thought that it was a good fortune for them, because they can put the franchise in more desirable locations in pipe Manila. Definition of the Market Fast sustenance Restaurant (aka Quick Service Restaurant) hold in menu establishment which lends itself to production bill techniques of producing aliment that is served packaged for immediate consumption, on or off the restaurant premises. (Franchise Direct. com, n. d. , para. 3).Fast Food Industry can be assessed as overly saturated because of the countless establishments competing for assurance Established brands make it hard for prospective entrepreneurs to enter the industry with a new product or service Chic-boy provides a new construct which may intercept the unexplored portion of the quick pabulum industry as it still holds some potential growth and success for newcomers. Its innovation integrates the best qualities of the leading fast nutriment chains today The franchise go forth target the B, C, and D securities industry of the Philippine population.Students and employees with a strict budget for food but still crave for rich-tasting Filipino food that get out fill their bel lies to the rim will find what they are facial expression for in Chic-boy. A budget of nigh PhP 50 to PhP 100 will sure enough satisfy ones hunger Currently, Chic-boy has no solid allocate in the fast food commercialise but it is slowly gaining basis with 4 take-out stores and 10 dine-in stores, 9 of which are franchises. 10 more are low construction all over lowground Manila, and 4 of these will be circumstances 24/7.Description of results Services Product Chic-boy Started on 2008 and became franchisable November the year after, Chic-boy is relatively new in the market. Registered below the Philippine Franchise draw (PFA) which certifies that it is legal and all its documents are complete. Chic-boys concept is integrating into one fast food restaurant the best qualities of the leading fast food chains today much(prenominal) as the best-selling chicken inasal, lechon manok and liempo unitedly with the ever popular un contain rice. It highlights the most popular Filip ino dishes that is best satisfactory for a fast food setting.Cebu Lechon Manok Cebu Lechon Liempo Chibog Busog Meals Chiquito Meals Magandang Umaga Meals luscious Specials Soup Merienda Side Orders Extras Desserts Drinks Chic-Boy Menu brass and Management Company Structure organizational chart of union and the Chic-boy franchise Partnership consists of 5 partners Two general partners oversees the boilersuit trading operations of the franchise Three limited partners are consulted by general partners from era to time Partners go equal share of earnings As an incentive, general partners receive salaries for their time, effort and resource spent in the operations Company Structure tune Permit Mayors set aside BIR countenance SEC registration formula (for partnership) Insurance ejectangay Permit DOLE permit DOH-BFAD Accreditation Special Licenses and Permits Brief Bio of Key Managers Shekinah Bonite A current student of De La Salle University-Manila under the line of reas oning Management program innate(p) September 21, 1991 Eldest among four siblings Noel Aguilar A current student of De La Salle University-Manila under the Business Management program innate(p) November 14, 1989 Youngest among four siblings merchandising and Sales B,C,D market Young and old Filipino food one to 3 years of operations - exponential Growth after the ternion year - Gradual increase this is due(p) to the ecline in demand of the customers Growth and bulge Channels of Distribution Main provider Franchisor Provides all raw materials Start up cost 3,500,000 to 5,000,000 Inclusive of the ff trade remark and propriety marks chic boy business model site assessment, be after and construction assistance management manual of arms training programs Procurement program IT rear Marketing and Pre and Grand and Post opening assistance Term of the franchise 7 years Franchise fee 500,000 revolution of the contract 50% of the prevailing franchise fee Royalty fee 5% of gross sales M arketing and advertize fee 2% of the gross sales ROI 2 to 2. 5 years Aguilar. Araneta. Bonite. Piad. Vergara convey YOU New business model highly-developed by Pier One Bar and Grill Holdings Corp. Combination of the Lechon Manok and Liempo from Cebu and the Chicken Inasal from Bacolod. exposed its first branch in Marikina on September 2008. Currently has Four branches of Chic-Boy take-out stores. company-owned, 1 franchised. Ten dine-in branches. 1 company-owned, 9 franchised. Business Description and Vision About Chic-Boy Marketing and Sales Price Prices are very affordable. Because the target market is the B, C and D the prices that are set will fit in their budget. The class A market can also afford it if they respect to try it out. Prices range from P49 to P99 for individual meals. P100 to P200 for Lechon Manok and Liempo. Product Offers a variety of Filipino cuisine, with a different kind of flare. Can readily be served. Menu is diverse, customers can ask from a wide rang e of dishes. gauge and value for the customers money.Place intimately of the franchises are located in other places of NCR, such as Las Pinas and Mandaluyong. There is only one Chic-boy branch in Paranaque as of now. Owners strategically chose Sucat as the location where they will put their establishment because of the foot traffic. forwarding Reliant on word of express for advertising since Chic-boy is new to the market. Franchisor may take to launch print, TV, and radio advertisements soon, none as of now. SoruceChic-Boy Chicken at Baboy. (2010). About Chic-Boy. Retrieved February 22, 2010 from http//www. chic-boy. com. ph/about. html SoruceChic-Boy Chicken at Baboy. (2010). Chic-Boy Menu. Retrieved February 22, 2010 fromhttp//www. chic-boy. com. ph/about. html Financial Management